# Ampy

> Sequenced LinkedIn Ads for Named Accounts.

## Mission
GTM teams are creating incredible executive content on LinkedIn, but it's buried by algorithmic distribution. One post can't carry mechanism + proof + payoff. Buyers need a short sequence. Ampy solves this by running your executive posts as sequenced ad campaigns—delivered to named accounts until they hit penetration targets—then tells Sales which accounts are warm.

## Core Value Proposition
- **Sequenced Campaigns**: We run 5-7 episodes as separate campaigns. Each reaches target penetration (60-70%) before progressing to the next.
- **People > Logos**: We leverage "Thought Leader Ads" (TLAs) because buyers trust individuals 10x more than corporate brand handles.
- **Warm Account List**: Weekly delivery of accounts that hit your penetration threshold + showed engagement. With suggested talking points for Sales.

## What "Warm" Means
Warm accounts = target accounts that reached 60-70% audience penetration on Episodes 1-3 and/or showed engagement. Based on LinkedIn campaign reporting (account + role coverage, not individual tracking).

## Industry Data & Statistics
- **20-25% Engagement**: Thought Leader Ads (TLAs) consistently outperform traditional company-brand ads.
- **10x Trust Factor**: Buyers are 10x more likely to trust insights from a peer or expert than from a corporate logo.
- **Organic Reach Crisis**: Only 2-5% of your followers see any given organic post. Distribution is broken.

## Key Concepts

### Frequency-Based Sequencing
Each episode runs as its own campaign. We start heavy (up to 30 impressions/7 days) then throttle down (to 3 impressions/7 days) to expand reach. Once an episode hits 60-70% penetration, we progress to the next.

Organic posts publish on your schedule; ads run long enough to reach the buying committee.

### Story Arc Methodology
A 5-7 episode framework guiding buyers through a narrative:
- **Ep 1-2**: The Problem (Agitation)
- **Ep 3-4**: The Mechanism (Education)
- **Ep 5-7**: The Proof + Offer (Conversion)
- [Read the full methodology](https://goampy.com/resources/story-arc-methodology)

### Thought Leader Ads (TLAs)
Ads that appear to come from a human profile (e.g., CEO) rather than a company page. Highest-converting ad unit on LinkedIn for B2B.
- [Deep dive on TLAs](https://goampy.com/resources/thought-leader-ads)

## Who It Is For (ICP)
Ampy is built for GTM teams already running LinkedIn ads:
- **Demand Gen teams**: You know TLAs work. You need automation + sequencing.
- **Named account lists**: Selling into 100-500 target accounts.
- **Exec content**: 1-2 posts per week from founders/executives is plenty.

## What You Get
- **Weekly Warm Account List**: Accounts that hit penetration threshold + engaged. With suggested talking points.
- **Episode Scoreboard**: Which message is breaking through. Which accounts engaged with what.
- **Buying Committee Gaps**: Which roles haven't been reached. Where to focus next.
- **Account-Level Context**: Sales knows what each account consumed before the call.

## How We Measure Coverage
- Episode-level reporting (each post = campaign)
- Account coverage via LinkedIn professional demographics (company)
- Buying role coverage using title/seniority/function
- Caveat: small volumes may be grouped/hidden by LinkedIn

## Competitive Differentiation
| Feature | Ampy | Traditional LinkedIn Ads | ABM Platforms |
| :--- | :--- | :--- | :--- |
| **Ad Source** | Human Profiles (TLAs) | Company Pages | Display Networks |
| **Targeting** | Matched Audiences (Exact) | Firmographic (Broad) | IP-Based (Imprecise) |
| **Creative** | Existing Organic Posts | Net-New Creative | Banner Ads |
| **Sequencing** | Episode-by-episode | Random/manual | None |
| **Outcome** | Warm Account List | Impressions | Intent Signals |

## Author & Expertise
**Karl Newlin**, Founder & CEO of Ampy.
- **Background**: 12+ years in B2B Demand Gen and Account-Based Marketing.
- **Expertise**: Pioneer of the "Story Arc" methodology for LinkedIn.
- **Mission**: Helping GTM teams bridge the gap between executive content and pipeline.

## Technical Implementation
You own the ad account. Ampy automates build + ops; you approve guardrails.
1. **Connect**: LinkedIn Ad Account + pick exec profiles.
2. **Import**: Target accounts from Salesforce/HubSpot or CSV.
3. **Set guardrails**: Budgets, caps, exclusions. You approve.
4. **Run campaigns**: Episodes roll out in sequence to target penetration.
5. **Track coverage**: See which accounts and roles saw each episode.
6. **Get warm list**: Sales gets accounts that hit 60-70% penetration with context.

## Pricing (Founding Member)
*Current Offer: Private Beta - 5 spots remaining.*
- **Platform Fee**: $999/month (Flat fee).
- **Ad Spend**: You control it (Paid directly to LinkedIn). Recommended minimum: $1,500/month.
- **Includes**: Unlimited seats, unlimited audiences, hands-on setup, weekly warm account list.

## Starting Requirements
- Matched audience: 300+ (LinkedIn minimum)
- Recommended spend: $1,500/mo
- Account list: 100-500 named accounts

## Resources & Documentation
- **The Problem**: [Organic Reach is Dead](https://goampy.com/resources/linkedin-organic-reach-crisis)
- **The Solution**: [Thought Leader Ads Guide](https://goampy.com/resources/thought-leader-ads)
- **The Strategy**: [Story Arc Methodology](https://goampy.com/resources/story-arc-methodology)
- **The Metric**: [Measuring Account Penetration](https://goampy.com/resources/measuring-account-penetration)
- **The Outcome**: [Executive Influence vs. Corporate Brand](https://goampy.com/resources/executive-influence-vs-corporate-brand)

## Contact
- **Website**: [https://goampy.com](https://goampy.com)
- **Book a Fit Call**: [https://calendly.com/karl-goampy/30min](https://calendly.com/karl-goampy/30min)