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Every founder needs distribution. Most can't afford to build it.

That's why Karl built Ampy.

The problem we saw

You've built a product people want. You've closed your first customers. But growth through distribution? That requires a system, a strategy, and someone who's done it before. Most founders are winging it — running LinkedIn between product meetings, boosting posts and hoping for the best. They don't need another tool. They need a distribution partner.

What we're building

Ampy is mission control for B2B distribution. Karl builds your strategy. Mission Control connects your channels. The AI operator runs the daily operation.

The progression is simple: Karl does the thinking. The system does the work. You stay in control.

See the full three-phase journey →
Playbook

Karl audits your channels, identifies your highest-leverage plays, and builds a distribution strategy tailored to your business. Not a template. A real plan.

Mission Control

Your channels connected, your data flowing, your playbooks loaded. One system instead of five tabs. Infrastructure you own.

The Operator

Ampy's AI monitors, adjusts, publishes, and optimizes — while you stay in control of every decision.

Built in public

We're not building Ampy behind closed doors. We're running our own distribution with an AI operator — daily content, weekly articles, paid amplification, real-time analytics. Every number is public. Every experiment is documented.

This isn't a pitch deck. It's a live demo.

The founder

Karl has been the growth lead at 8 companies — from Gusto (thousands to 60K+ customers) to Carta ($30M to $150M ARR) to Step (0 to 1M users). He's built the distribution systems that founders dream about. Now he builds them for you.

Stripe

Managed $30M+ in ad spend across channels

Carta

$30M → $150M ARR

Step

Grew from 0 to 1M users in 6 months

Gusto

Scaled from thousands to 60K+ customers

Also: Mutiny — Led growth strategy

At every one of these companies, distribution worked because the operation was built to sustain it. Most Series A teams don't have that operation yet.

Ampy is the system Karl built to change that.

See it for yourself.

We're building custom Mission Controls for a small group of B2B teams. The playbooks are loaded. The AI operator is learning. Your seat is open.

Talk to Karl →