Key Takeaways
- •RollWorks is an ABM advertising platform that executes display and LinkedIn campaigns
- •Ampy is mission control for B2B distribution across LinkedIn, Google, Meta, and website
- •RollWorks operates at the channel execution layer, Ampy at the orchestration layer
- •The platforms can complement each other in a comprehensive ABM strategy
- •Choose based on whether you need channel execution or distribution coordination
The core difference
RollWorks is an ABM advertising platform. It runs display ads, retargeting campaigns, and LinkedIn ads to your target accounts across the web. It is a channel execution tool — good at what it does, focused on ad impressions.
Ampy is mission control for B2B distribution. It is the operating layer that orchestrates your full distribution program across LinkedIn (paid and organic), Google (Search, Display, YouTube), Meta, and website. Ampy coordinates the channels, sequences the content, and tracks what is working across your entire program.
RollWorks asks: "How do we run ABM ads to these accounts?"
Ampy asks: "How do we orchestrate this entire distribution program so every channel works together?"
What each platform does
RollWorks provides:
- •Display advertising to target accounts
- •LinkedIn advertising integration
- •Retargeting campaigns
- •Account identification and scoring
- •Intent data (Bombora, G2, etc.)
- •CRM integration and sales alerts
- •Account-based reporting
Ampy provides:
- •Multi-channel distribution orchestration (LinkedIn, Google, Meta, website)
- •Campaign sequencing across channels
- •Unified distribution program management
- •Cross-channel content coordination
- •Account penetration tracking across all channels
- •Pipeline attribution across the full program
- •CRM integration
The difference in layers:
RollWorks is a channel tool. It executes ABM ad campaigns across display and LinkedIn.
Ampy is the operating layer above channel tools. It orchestrates your full distribution program — including channels that tools like RollWorks execute.
Feature comparison
| Capability | RollWorks | Ampy |
|---|---|---|
| Scope | ABM advertising execution | Full distribution program orchestration |
| Channels | Display, retargeting, LinkedIn | LinkedIn, Google, Meta, website |
| Role in stack | Channel execution tool | Operating layer / mission control |
| Delivery model | Multi-channel ad impressions | Sequenced multi-channel distribution |
| Content control | Platform-optimized ad creative | Cross-channel content sequencing |
| Thought Leader Ads | Limited support | Native orchestration |
| Account targeting | Yes | Yes |
| Intent data | Yes (3rd party) | Engagement-based across channels |
| Account scoring | Yes | Yes (cross-channel) |
| Retargeting | Yes | Orchestrates retargeting via ad platforms |
| Display ads | Yes (native) | Orchestrates via Google Display |
| CRM integration | Yes | Yes |
| Typical cost | $2-5K+/mo + ad spend | Early access pricing on request |
The layer question
This comparison is not about channels. Both platforms touch multiple channels. It is about what layer of the stack you need.
RollWorks operates at the channel execution layer. It is effective at running ABM ad campaigns — display, retargeting, LinkedIn. If you need a tool to execute advertising to target accounts, RollWorks does that.
Ampy operates at the orchestration layer. It coordinates your entire distribution program — what content goes where, in what sequence, to which accounts, across LinkedIn, Google, Meta, and website. It is the operating system for distribution, not another channel tool.
The question is not "which channels?" — it is "do I need a channel tool or an operating layer?"
The distribution operations question
Most B2B teams already have the channel tools. They have LinkedIn Campaign Manager. They have Google Ads. They might have RollWorks for ABM display ads. What they lack is the operating layer that ties it all together.
Ampy as mission control handles:
- •Cross-channel content sequencing and coordination
- •Distribution decisions across LinkedIn, Google, Meta, and website
- •Unified account penetration tracking
- •Automated campaign progression across channels
- •Pipeline attribution across the full distribution program
The alternative to Ampy is not RollWorks. It is the status quo — managing distribution across 4-5 disconnected tools, spending more time coordinating than strategizing.
The budget question
RollWorks:
- •Platform fees: $2-5K/month
- •Ad spend: Across display, retargeting, LinkedIn
- •Total: Often $5-15K/month
- •Best ROI: At scale, significant budgets
Ampy:
- •Early access pricing available on request
- •Orchestrates spend across your existing channels
- •Replaces the fragmented operating model, not individual channel tools
- •Best ROI: Teams with existing programs that need coordination
The real cost comparison:
RollWorks competes with other ABM ad platforms for your advertising budget. That is a channel spend decision.
Ampy competes with the status quo — the fragmented operating model of disconnected tools and manual coordination. That operational overhead costs your team hours every week on coordination instead of strategy.
When to use which
Choose RollWorks if:
- •You need an ABM advertising execution platform
- •Display ads and retargeting are core to your strategy
- •You have $10K+/month in ABM ad budget
- •You already have someone managing distribution operations
- •You need a channel tool, not an operating layer
Choose Ampy if:
- •You have an existing distribution program that needs an operating layer
- •You are orchestrating across LinkedIn, Google, Meta, and website
- •You need sequencing and coordination, not another channel tool
- •You are targeting 50-500 priority accounts with a multi-channel program
- •Recognition before sales outreach is your goal
Use both if:
RollWorks handles your ABM display campaigns as a channel execution tool. Ampy orchestrates your full distribution program — coordinating what RollWorks runs alongside your LinkedIn campaigns, Google ads, Meta, and website. Channel execution plus distribution orchestration.
The sales motion question
Think about what you want to happen when sales reaches out:
With RollWorks:
"They have seen our brand around — banner ads, maybe a LinkedIn ad."
With Ampy:
"They have seen our CEO's content five times across LinkedIn, Google, and Meta. They got the case study through paid social. They recognize the name and the point of view."
RollWorks creates ad impressions. Ampy creates orchestrated recognition across every channel.
For outbound-heavy sales teams, the second scenario changes the first call. The buyer already has context from multiple touchpoints, coordinated to tell a single story.
Frequently Asked Questions
What's the main difference between Ampy and RollWorks?
RollWorks is an ABM advertising platform — it executes display ads, retargeting, and LinkedIn ads to target accounts. Ampy is the operating layer for B2B distribution — it orchestrates your full program across LinkedIn, Google, Meta, and website. They operate at different layers of the stack.
Are Ampy and RollWorks competitors?
Not directly. RollWorks is a channel execution tool for ABM advertising. Ampy is the orchestration layer above channel tools. You could use RollWorks for ABM ad campaigns as one channel within an Ampy-orchestrated distribution program.
How much does Ampy cost compared to RollWorks?
RollWorks typically runs $2-5K/month in platform fees plus ad spend across channels. Ampy has early access pricing available on request. The more relevant cost comparison is Ampy versus the status quo — the operational overhead of coordinating distribution across disconnected tools manually.
Can I use Ampy and RollWorks together?
Yes. RollWorks handles your ABM display campaigns. Ampy orchestrates your full distribution program — coordinating what RollWorks runs alongside LinkedIn, Google, Meta, and website. They are complementary layers, not competing tools.
Need an operating layer for distribution?
Ampy orchestrates your full B2B distribution program across LinkedIn, Google, Meta, and website — so every channel works together.
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Karl Newlin
Founder & CEO, Ampy
Karl has spent 12+ years in B2B growth marketing — including roles at Upwork, Gusto, Carta, Step, Stripe, and Mutiny — where he saw the same distribution problem over and over: great content, zero orchestration. He built Ampy to fix that.