If yours isn't here, talk to Karl or email karl@goampy.com.
Ampy is mission control for B2B distribution. We connect your ad platforms, analytics, website, and social into one Mission Control — with built-in playbooks and an AI operator that learns to run your distribution for you.
Think of it as the distribution operation you'd build if you had the team and the time. We build it for you.
Agencies run campaigns and send you reports. Ampy builds you a system.
Your Mission Control runs on a dedicated database you own — your data never leaves your infrastructure. The playbooks are loaded into your Mission Control, not locked in someone else's process. And as the AI operator matures, the system gets smarter — replacing the fragmented workflow, not your team.
When you stop working with an agency, you lose everything. When Ampy's work is done, you keep the system.
Most ABM and ad management tools give you analytics on campaigns you're already running. Ampy does the running.
We connect your channels, build your Mission Control, activate playbooks, and operate campaigns — not just report on them. If you want better visibility into what's already happening, those tools are great. If you need someone to actually make it happen, that's Ampy.
A Story Arc is a sequence of 5-7 content episodes delivered to the same target accounts in narrative order via LinkedIn and paid social. Episode 1 introduces a problem. Episode 3 shows proof. Episode 5 presents the solution.
Each episode runs until 70% of the target account has seen it, then advances. The output isn't engagement metrics — it's a warm account list for sales. Accounts that consumed the full arc are ready for a conversation.
TLAs are a LinkedIn ad format where your executives' personal posts are promoted as paid campaigns. They appear in the feed as personal content — not branded company ads — which is why they achieve 5-10x higher engagement rates.
Ampy's Mission Control orchestrates TLAs as part of your broader distribution program — sequencing them alongside organic content and paid social so your target accounts experience a coherent narrative.
Mission Control connects LinkedIn Ads, Google Ads, Meta Ads, your website analytics, and your LinkedIn company page. Every channel feeds into one Mission Control. Playbooks coordinate campaigns across all connected channels.
The operator handles the operational work your team doesn't have time for: monitoring campaign performance, adjusting budgets and targeting, publishing content on schedule, managing your LinkedIn page, deploying website updates, and flagging anomalies.
Every action is logged, transparent, and reversible. You set the strategy. The operator runs the operation.
B2B SaaS founders and marketing leaders who know they need distribution but don't have the team or the time to build the system themselves.
If you've got a product people want but your distribution is ad hoc — posts when you remember, campaigns on autopilot, no real strategy connecting it all — Ampy is built for you.
Yes. Every Mission Control runs on a dedicated database that belongs to you. Your campaigns, your accounts, your metrics — on your infrastructure. You can export anything at any time. Nothing is trapped.
We build your custom Mission Control in the first weeks. Channels get connected, your Mission Control goes live, and your first playbook can launch as soon as your data and content are ready. There's no six-month onboarding.
Ampy works with a small group of founders at a time. Pricing depends on the scope of your channels and which playbooks you activate. Most engagements start with a strategy phase — Talk to Karl to see if there's a fit.
Yes. Most teams start with Story Arcs because it delivers the fastest signal — you can see account penetration data within weeks. Add Brand Distribution, Account Penetration, or Content Amplification as your operation matures.
Ampy works just as well with existing teams. Mission Control gives them one system instead of twelve tabs. Playbooks give them proven strategies. The operator handles repetitive work. Whether you're a solo founder or a team of ten, the system scales.
That's exactly who we built this for. Most of our early clients are founders or small teams without a dedicated distribution person. Karl builds the strategy and the system. The AI operator handles the daily execution. You don't need a team — you need a system.
Karl spends time understanding your product, your market, and your current channels. He audits what's working, identifies the gaps, and builds a distribution playbook specific to your business. This isn't a template — it's a custom strategy from someone who's built distribution at Stripe, Carta, Step, and Gusto. Typical Phase 1 takes 2-4 weeks.
Phase 1 (Playbook) delivers your distribution strategy in 2-4 weeks. Phase 2 (Mission Control) gets your channels connected and first playbooks running within the first month. Most clients see meaningful distribution data — which accounts are engaging, which channels are working — within 60 days.
We run our own distribution using Mission Control and the AI operator. Daily LinkedIn content, weekly articles, paid amplification — all documented with public metrics.
You can follow the experiment on Karl's LinkedIn or view live agent data at goampy.com/observatory.