Resources
Guides for Account-Based Marketing
Learn how to turn executive content into Sequenced LinkedIn Ads that generate Warm Account Lists for Sales.
Executive Influence vs. Corporate Brand
B2B buyers trust company experts 3x more than brands. Learn how Sequenced LinkedIn Ads deliver executive insights to generate Warm Account Lists.
The LinkedIn Organic Reach Crisis
Why organic reach has dropped to 2-5% and how Sequenced LinkedIn Ads fix it. Stop relying on the algorithm lottery—target named accounts directly.
Story Arc Methodology
The 7-episode framework for Sequenced LinkedIn Ads. Turn executive posts into narrative campaigns that generate Warm Account Lists for Sales.
What is Thought Leader Advertising?
TLAs are the delivery mechanism for Sequenced LinkedIn Ads. Get 10-20% engagement vs 1-2% for company posts. Learn how they work for ABM.
LinkedIn Ad Formats for ABM
Compare Boosting vs Sponsored Company Content vs Sequenced LinkedIn Ads. Learn why sequencing beats one-off campaigns for pipeline generation.
Advanced Account Penetration
The Frequency Squeeze strategy: 30 imps/7 days for saturation, then 3 imps/7 days for maintenance. Achieve 70% Audience Penetration per Episode.
Measuring Account Penetration
Stop measuring CTR. Track which accounts consumed Episodes 1-7 and generate a Warm Account List for Sales. The only ABM metric that matters.