Key Takeaways
- •Organic reach is down ~64% from its peak. Boosting fails because it targets random users, not your named accounts.
- •Sequenced LinkedIn Ads guarantee 60-70% visibility into your target accounts by using thought leader ads as a precise delivery mechanism.
- •Frequency is the new reach. We use 'Frequency-Based Sequencing'—starting with high-saturation (30 imp/7 days) to identifying buyers, then shifting to maintenance (3 imp/7 days) to keep them warm.
- •Don't play the algorithm lottery. Build a Warm Account List by forcing your best content in front of the right buyers.
It's not in your head. The data confirms it: 2025 officially marked the "Organic Reach Crisis."
According to Q3 2025 benchmarks, organic reach is down ~64% from its peak just two years ago. Median post impressions have dropped 18% year-over-year, and for company pages, the news is even worse: they now make up just 1-2% of the total LinkedIn feed.
The era of "build an audience and they will come" is over.
The feed is crowded. The algorithm is picky. And worst of all: your actual prospects—the high-value accounts you need to reach—are almost certainly missing your content.
Why Boosting Fails
Most teams react to low reach by hitting the "Boost" button. It feels like the solution. You pay money, you get impressions.
But boosting is a lottery.
The Boosting Trap:
- Random Reach: LinkedIn shows your boosted post to whoever is easiest to reach, not who is most valuable.
- Vanity Metrics: You get "likes" from random accounts, but zero pipeline impact.
- No Account Control: You cannot boost a post only to Salesforce, Oracle, and Adobe. It's too broad.
The Solution: Sequenced LinkedIn Ads
Stop playing the algorithm lottery. Start guaranteeing delivery.
Sequenced LinkedIn Ads flip the script. Instead of posting and hoping, you define exactly who sees your content before you even publish.
The Old Way
Organic / Boosting
Post → Hope Algorithm Picks It Up → Random People See It → 5% Reach
The Ampy Way
Sequenced LinkedIn Ads
Detect Post → Match to Target Account List → Guaranteed Delivery → 60-70% Account Penetration
How to Execute It
You implement this using Thought Leader Ads (TLAs), but not as "ads" in the traditional sense. You use them as a guaranteed delivery mechanism.
1. Define Your List
Upload your top 500 target accounts to LinkedIn.
2. Detect High-Value Content
When your CEO writes a great post about industry trends, don't let it die in the feed.
3. Force Distribution
Promote that post only to your 500 target accounts. Not to get leads immediately, but to ensure they see it.
You are essentially buying "guaranteed organic reach" for the people who matter most.
Why Frequency Matters
Delivery isn't enough. You need saturation. This is where the magic of Frequency-Based Sequencing comes in.
We don't just show an ad once. We systematically saturate the account to ensure your message lands, then move to a maintenance mode to stay top-of-mind without burning budget.
Day 1 (Saturation Mode)
We launch with a 30 impressions per 7 days frequency cap. This aggressive setting ensures we break through the noise and get in front of the key buyers at your target accounts immediately.
Day 7 (Maintenance Mode)
Once we've achieved initial penetration, we dial it back to 3 impressions per 7 days. This keeps your brand present and "always-on" without overwhelming the user or wasting spend.
This sequencing creates a Warm Account List—accounts that are thoroughly educated on your narrative and ready for sales engagement.
Stop Relying on Luck. Start Sequencing.
Ampy automatically detects your team's best content and distributes it to your target accounts with guaranteed reach.
Start SequencingData Sources & Citations
This analysis relies on verified 2023-2025 benchmark reports:
- Socialinsider 2025 Benchmark Report: Documented the ~64% drop in organic reach and 18% YoY median impression decline.
- AuthoredUp Algorithm Report (2025): Confirmed reach is down for 98% of users, with text posts seeing a 28.4% median drop.
- Ordinal & OneToThree Analyses: Highlighted that company pages now account for just 1-2% of feed impressions.
About the Author
Karl Newlin is the Founder & CEO of Ampy. With 12+ years in B2B Demand Gen, he pioneered the "Story Arc" methodology for LinkedIn ABM.
He helps B2B revenue teams turn executive thought leadership into targeted pipeline using Account-Based Influence.